User Profile

Mrs Anne-Marie Sassenberg
Associate Lecturer (Marketing)
Business
University of Southern Queensland

Profile Picture

Latest AdditionsEmbed

  1. A sport celebrity brand image: a conceptual model
  2. Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
  3. A sport celebrity image model: focusing efforts to improve outcomes
  4. The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners

Most Viewed ItemsEmbed

Item title
1The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
2Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
3A sport celebrity image model: focusing efforts to improve outcomes
4A sport celebrity brand image: a conceptual model