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Dr Hoda McClymont
Lecturer (Marketing & Tourism)
Faculty of Business and Law
University of Southern Queensland

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  1. The role of information search in seeking alternative treatment for back pain: a qualitative analysis
  2. Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
  3. Understanding changes in the caravanning sector: a case study
  4. How to implement marketing strategies using database approaches
  5. The changing profile of caravanners in Australia
  6. Drive tourists: who are they, what do they do and how do we attract them?
  7. Database segmentation for product strategy development
  8. Profiling the caravanning market: an exploratory Australian study
  9. Developing database marketing strategies for consumer markets: a cross-industry, theory-building study

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Item title
1Drive tourists: who are they, what do they do and how do we attract them?
2Understanding changes in the caravanning sector: a case study
3How to implement marketing strategies using database approaches
4Database segmentation for product strategy development
5Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
6Profiling the caravanning market: an exploratory Australian study
7The changing profile of caravanners in Australia
8Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
9The role of information search in seeking alternative treatment for back pain: a qualitative analysis