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Dr Hoda McClymont
Lecturer (Marketing & Tourism)
Faculty of Business and Law
University of Southern Queensland

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  1. How to implement marketing strategies using database approaches
  2. The changing profile of caravanners in Australia
  3. Understanding changes in the caravanning sector: a case study
  4. Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
  5. Promoting to the drive tourists: an exploratory Queensland study
  6. Drive tourists: who are they, what do they do and how do we attract them?
  7. Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
  8. The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
  9. Strategy implementation and organizational performance: a study of private hospitals

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Item title
1Strategy implementation and organizational performance: a study of private hospitals
2The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
3Drive tourists: who are they, what do they do and how do we attract them?
4Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
5Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
6Promoting to the drive tourists: an exploratory Queensland study
7Understanding changes in the caravanning sector: a case study
8The changing profile of caravanners in Australia
9How to implement marketing strategies using database approaches