User Profile

Dr Karen Miller
Business
University of Southern Queensland

Profile Picture

Latest AdditionsEmbed

  1. Hedonic customer responses to fast fashion and replicas
  2. Using social marketing initiatives to address disconnection in the Lockyer Valley Region
  3. Starting small and going global: lessons that brand storytelling can teach SMEs.
  4. Community engagement and building connectivity in the Lockyer Valley region
  5. Rethinking market orientation through learning practices
  6. Probing brand luxury: a multiple lens approach
  7. Contributing clarity by examining brand luxury in the fashion market
  8. Learning behaviour, market orientation and firm performance
  9. Examining fashion brand luxury DNA
  10. Personality and self-concept in relation to mobile phones: what does your phone say about you?

Most Viewed ItemsEmbed

Item title
1Marketing research: an integrated approach: solving business problems: the value of marketing research
2Examining the role brand fit plays in generation Y's propensity to purchase
3The impact of brand personality on brand-aroused feelings
4Analysing brand status' impact on brand value
5Developing positive consumer attitudes: examining attitudes towards mobile phone brands
6Does brand influence wine purchase?
7Investigating the idiosyncratic nature of brand value
8Developing a presence in a mainstream market with a product perceived as offbeat
9Growing your wine business: the value of market research
10Personality and self-concept in relation to mobile phones: what does your phone say about you?