Birch, Dawn and Sankey, Michael and Gardiner, Michael (2010) Adopting educational technology to enhance the marketing curriculum: is it worth the effort? In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
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A key driver for adopting educational technologies is the desire to enhance the curriculum and improve learning outcomes. Providing multiple representations of key content areas using multimedia (text, visual, aural, interactive) is purported to cater more effectively for different learning styles. However, the learning styles 'meshing' hypothesis, which proposes that delivering content in modes that match students' learning styles will lead to improved learning outcomes, has recently been challenged. This paper presents the findings of an experiment which measured the impact of multiple representations of content on learning outcomes. While multiple representations of content did not lead to actual improvements in learning performance, students reported favourably on multimodal learning elements, in terms of improved engagement, comprehension and retention of content.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||educational technology; multiple representations; multimodal; learning styles|
|Depositing User:||Dr Michael Sankey|
|Date Deposited:||21 Jan 2011 03:53|
|Last Modified:||03 Jul 2013 00:11|
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