A better understanding of Rural Weekly readers

Abstract

Rural Weekly is a weekly Qld regional publication. In June 2010 a survey was published in Rural Weekly to address four research objectives. The research objectives were (1) to establish where readers of Rural Weekly were located geographically, (2) to understand the areas of Rural Weekly that are of importance to its readers, (3) to understand what improvements readers would like to see and (4) to establish who the readers of Rural Weekly are in relation to industries/ agricultural holdings. The results addressing each research objective are listed in this brief report.