Hume, Margee and Sullivan Mort, Gillian (2008) Understanding the role of involvement in customer repurchase of the performing arts. Journal of Nonprofit and Public Sector Marketing, 20 (2). pp. 299-328. ISSN 1049-5142
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Official URL: http://dx.doi.org/10.1080/10495140802225016
Identification Number or DOI: doi: 10.1080/10495140802225016
This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Author version not held.|
|Uncontrolled Keywords:||involvement; repurchase intention; core service; supplementary service; service quality; value; satisfaction; system of relationships|
|Fields of Research (FOR2008):||19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190499 Performing Arts and Creative Writing not elsewhere classified|
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
|Socio-Economic Objective (SEO2008):||B Ecomonic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing|
|Deposited On:||15 Dec 2010 07:14|
|Last Modified:||22 Aug 2011 14:00|
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