Somogyi, Simon and Gyau, Amos (2010) The impact of price satisfaction on supplier commitment in the Australian wine supply chain. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
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Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedents and effects of commitment on business to business relationships, the impact of price satisfaction on suppliers' commitment has not been investigated. As a result, the aim of this study was to investigate the effect that price satisfaction has on suppliers' commitment in a business to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers' commitment and these aspects of price satisfaction should be heeded by buyers of business to business goods and services.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||'..authors have assigned to ANZMAC and the University of Canterbury, a non-exclusive, royalty free copyright licence to use their work and publish it in full or in part in the proceedings and on the World Wide Web with the ANZMAC Conference papers or for any other purpose in connection with the ANZMAC Conference. ' Since licence is non-exclusive, this paper has been deposited and made accessible in USQ ePrints with the permission of the authors.|
|Uncontrolled Keywords:||price satisfaction; price reliability; wine marketing|
|Fields of Research (FOR2008):||17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making|
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||21 Mar 2011 16:19|
|Last Modified:||30 Jan 2012 12:36|
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