Hume, Margee (2009) Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8383-2758-7; 3838327586
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The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.
|Item Type:||Book (Commonwealth Reporting Category A)|
|Additional Information:||'This is a chapter based research book, there is no abstract.'|
|Uncontrolled Keywords:||repurchase intent; performing arts; service quality; value; core and supplementary services|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified|
19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190499 Performing Arts and Creative Writing not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||24 Jan 2011 09:32|
|Last Modified:||03 Jun 2011 11:48|
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