Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts

Hume, Margee (2009) Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8383-2758-7; 3838327586

Official URL: http://dnb.d-nb.de

Abstract

The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.


Statistics for USQ ePrint 8995
Statistics for this ePrint Item
Item Type: Book (Commonwealth Reporting Category A)
Refereed: Yes
Item Status: Live Archive
Additional Information: 'This is a chapter based research book, there is no abstract.'
Depositing User: Assoc. Prof. Margee Hume
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 23 Jan 2011 23:32
Last Modified: 15 Oct 2014 03:16
Uncontrolled Keywords: repurchase intent; performing arts; service quality; value; core and supplementary services
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified
19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190499 Performing Arts and Creative Writing not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/8995

Actions (login required)

View Item Archive Repository Staff Only