A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

Ogunmokun, Gabriel and Chin, Iris and McPhail, Janelle (2005) A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40. ISSN 0813-0183

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: The full text of this item cannot be accessed in USQ EPrints. It may be purchased from Amazon at: http://www.amazon.com/Discriminant-Analysis-Perceptions-Marketing-Performance/dp/B000BGC1RI
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:30
Last Modified: 02 Jul 2013 22:34
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
URI: http://eprints.usq.edu.au/id/eprint/877

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