A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

Ogunmokun, Gabriel and Chin, Iris and McPhail, Janelle (2005) A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40. ISSN 0813-0183

Metadata

Full text available as:

Preview

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader 29Kb

Item Type:	Article (Commonwealth Reporting Category C)
Additional Information:	The full text of this item cannot be accessed in USQ EPrints. It may be purchased from Amazon at: http://www.amazon.com/Discriminant-Analysis-Perceptions-Marketing-Performance/dp/B000BGC1RI
Fields of Research (FOR2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Subjects:	350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350208 Organisational Planning and Management 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research
Socio-Economic Objective (SEO2008):	UNSPECIFIED
ID Code:	877
Deposited By:	epEditor USQ
Deposited On:	11 Oct 2007 10:30
Last Modified:	29 Nov 2011 14:06

Archive Staff Only: edit this record