The impact of barriers to export on export marketing performance

Julian, Craig C. and Ahmed, Zafar U. (2005) The impact of barriers to export on export marketing performance. Journal of Global Marketing, 19 (1). pp. 71-94. ISSN 0891-1762

Abstract

[Abstract]: This study examines the impact that various barriers to export have on the export marketing performance of Queensland export market ventures. This study considers a comprehensive set of potential barriers to export identified from the literature. The unit of analysis was firms engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey directed to the Managing Director of 689 Queensland firms, identified by a Queensland State Government department as being involved in exporting. The firms comprising the sample were manufacturing firms. The findings indicate that export venture management characteristics, and adapting to foreign market needs as barriers to export, were the significant predictors of export marketing performance.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:30
Last Modified: 28 Nov 2013 01:29
Uncontrolled Keywords: export barriers, export marketing performance, venture management characteristics, adapting to foreign market needs
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Identification Number or DOI: doi: 10.1300/J042v19n01_05
URI: http://eprints.usq.edu.au/id/eprint/875

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