Pitbulls and populist politicians: Sarah Palin, Pauline Hanson and the use of gendered nostalgia in electoral campaigns

Abstract

Sarah Palin and Pauline Hanson were charismatic and populist politicians, whose home states of Alaska and Queensland became central to their political narrative. Both women gained political influence at times of intense debate regarding their respective countries’ national identities. Voters perceived the states to be locales that evoked antiestablishment authenticity, and which echoed the historical dynamism of frontier society. The women used this association to consolidate their call for social renewal that would return politics to sections of the citizenry who felt themselves to be marginalized. The women’s authority was augmented by gendered stereotypes that directed attention to their apparent vulnerability and honesty in attempting public service. Although their messages were calibrated differently, Palin and Hanson both demanded moral and political renewal, and generated intense support through their sexualized rhetoric of economic security and social nostalgia.