Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland

Abstract

[Abstract]: This paper is designed to ascertain if the resorts on the Great Barrier Reef are grey tourist (senior) friendly and living up to the expectations and meeting or surpassing the satisfaction levels of their visitors. Existing research has been undertaken on the satisfaction level of tourists to various destinations, however no research has been undertaken on the satisfaction of seniors visiting the Great Barrier Reef. Therefore this research specifically focuses on the satisfaction of seniors visiting the Great Barrier Reef. This is important because there are other South Pacific destinations which offer marine wonders seeking to attract the grey market. General managers of the resorts on the Great Barrier Reef in Queensland, Australia will be contacted and permission will be sought to include a questionnaire in the compendium in each room of the resort. It is envisaged that a senior member staying in the resorts will complete the questionnaire and then leave it at the reception on their departure. After analysis of the data the results will be forward to the General Manager of each resort. The findings will assist the resorts in developing and delivering a product which will meet or exceed the expectations of their senior visitors.