Market segmentation for improved efficiency of Ipswich water supply system

Taylor, Oliver John (2009) Market segmentation for improved efficiency of Ipswich water supply system. [USQ Project] (Unpublished)

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Abstract

Urban water supply systems are becoming under increasing pressure as a result of dwindling water resources and increasing population. Efficiency has become vital in being able to maintain a sustainable water supply to society. This research investigates the Ipswich water market, and identifies ways of classifying water customers by critical supply. This sets the basis for market segmentation, which will allow Ipswich Water to prioritise water failure response and to identify the need for water infrastructure maintenance and renewal. The use of risk analysis to segment customers by level of risk has been determined as the most effective means of determining customer criticality. Essentially the objective of risk analysis is to distinguish between high and low risk customers so that priorities of risk management can be established. The risk assessment process involves identifying potential hazards, developing risk criteria, and finally undertaking a risk evaluation. This research sets the foundation for market segmentation by risk analysis for implementation into Ipswich Water's management strategy. The outcome of this project has achieved a framework for future water policies and management strategies. This framework will be influential in providing Ipswich Water with a smooth transition through the SEQ Water Reform, and improving the organisation as a commercial entity. Further work is required in developing the risk assessment process to achieve its full potential as an effective management tool; this will involve more thorough data analysis and investigation of the water supply system


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Item Type: USQ Project
Refereed: No
Item Status: Live Archive
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Engineering and Surveying - Department of Agricultural, Civil and Environmental Engineering
Date Deposited: 16 Jul 2010 03:58
Last Modified: 21 Sep 2012 03:36
Uncontrolled Keywords: Ipswich; water supply; risk assessment; market segmentation
Fields of Research (FOR2008): 09 Engineering > 0905 Civil Engineering > 090505 Infrastructure Engineering and Asset Management
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150313 Quality Management
09 Engineering > 0905 Civil Engineering > 090509 Water Resources Engineering
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970109 Expanding Knowledge in Engineering
URI: http://eprints.usq.edu.au/id/eprint/8403

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