Somogyi, Simon (2007) Supplier satisfaction within the Australian wine industry. In: 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium, 1-2 Dec 2007, Dunedin, New Zealand.
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Abstract
The Australian wine industry is experiencing an oversupply of grapes with many relationships between grape growers and winemakers becoming strained. This had led to inefficiencies in the value chain which could harm the industry’s ability to produce a quality product demanded by consumers. The area of investigation for this project is supplier (grape grower) satisfaction and aims to provide a model exhibiting the constructs that relate to satisfaction in relationships between grape growers and winemakers. A qualitative testing involving grape growers has uncovered that trust, commitment, flexibility, communication, honesty and shared goals, buyer size and power are constructs related to satisfaction.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
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| Uncontrolled Keywords: | Australia; wine industry |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Subjects: | UNSPECIFIED |
| Socio-Economic Objective (SEO2008): | E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| ID Code: | 8269 |
| Deposited By: | |
| Deposited On: | 24 Jul 2010 13:14 |
| Last Modified: | 24 Jan 2012 15:41 |
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