Australian wines in China. Wine with lemonade: is the myth a reality?

Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) Australian wines in China. Wine with lemonade: is the myth a reality? Australian and New Zealand Grapegrower and Winemaker, 516. pp. 84-87. ISSN 1446-8212

Abstract

This exploratory study examined characteristics of Chinese-born wine consumers residing in South Australia providing some insights into Chinese wine-related behaviour. Anecdotal evidence points to the Chinese phenomenon of mixing wine and carbonated soft drinks, in particular the mixing of red wine and lemonade and a preference for sweet wines. This study aimed to substantiate whether there was a preference for these styles of wine and whether Chinese consumers prefer other styles of wine that are produced in Australia. The information provides an insight into the Chinese wine consumer to aid wine producers in adjusting their marketing strategies and inparticular new product development for the Chinese market.


Statistics for USQ ePrint 8266
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author version not held.
Depositing User: Mr Simon Somogyi
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 14 Dec 2010 07:10
Last Modified: 02 Jul 2013 23:56
Uncontrolled Keywords: wine marketing; wine consumption
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/8266

Actions (login required)

View Item Archive Repository Staff Only