Aaker, David A. and Mills, Michael (2005) Strategic market management, Pacific Rim edition. John Wiley & Sons Australia, Ltd., Milton, Australia. ISBN 0470805064
Metadata
| HTML Citation | EndNote | MODS | Dublin Core | Reference Manager |
Full text not available from this archive.
Official URL: http://www.johnwiley.com.au/highered/smm/
Abstract
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific.
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Additional Information: | Textbook. Electronic version not held. Print version held in the USQ Library at call no. 658.8 Aak. |
| Uncontrolled Keywords: | market management |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Subjects: | UNSPECIFIED |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 7637 |
| Deposited By: | |
| Deposited On: | 29 Nov 2011 10:24 |
| Last Modified: | 20 Feb 2012 15:33 |
Archive Staff Only: edit this record