Chadee, Doren and Ging, Jerry (2003) The competitive nature of the Chinese textile and apparel industry. In: Alon, Ilan, (ed.) Chinese economic transition and international marketing strategy. Praeger Publishers, Abingdon, UK, pp. 222-234. ISBN 1567205879
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Official URL: http://www.greenwood.com/catalog/Q587.aspx
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
|Item Type:||Book Chapter (Commonwealth Reporting Category B)|
|Additional Information:||Author version not held. Print copy not held in USQ Library.|
|Uncontrolled Keywords:||China's markets, China's marketing strategy, China's economic transition, China's marketings strategies across industries, China's joint ventures, China's collective enterprises, China's state-owned businesses|
|Fields of Research (FOR2008):||14 Economics > 1402 Applied Economics > 140202 Economic Development and Growth|
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
14 Economics > 1403 Econometrics > 140301 Cross-Sectional Analysis
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||26 May 2010 10:21|
|Last Modified:||10 Dec 2010 13:46|
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