Hardy, Tiffany and Ogunmokun, Gabriel and Winter, Caroline (2005) An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.
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Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Permission obtained from Raechel Hughes (editor) - Copyright retained by author.|
|Uncontrolled Keywords:||campers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350500 Tourism > 350508 Tourism Marketing
350000 Commerce, Management, Tourism and Services > 350500 Tourism > 350504 Tourist Behaviour
|Depositing User:||epEditor USQ|
|Date Deposited:||11 Oct 2007 00:27|
|Last Modified:||02 Jul 2013 22:33|
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