Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia

Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

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Abstract

Little or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retail organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queensland.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permission obtained from Raechel Hughes (editor) - Copyright retained by author.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:27
Last Modified: 02 Jul 2013 22:33
Uncontrolled Keywords: competitive marketing competencies; performance; retail; organizations; organisations; businesses; Australia; South East Queensland
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/699

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