Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia

Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

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Official URL: http://www.anzam.uts.edu.au/events.htm

Abstract

Little or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retail organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queensland.

Item Type:	Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Additional Information:	Permission obtained from Raechel Hughes (editor) - Copyright retained by author.
Uncontrolled Keywords:	competitive marketing competencies; performance; retail; organizations; organisations; businesses; Australia; South East Queensland
Fields of Research (FOR2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Subjects:	350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research
Socio-Economic Objective (SEO2008):	E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
ID Code:	699
Deposited By:	epEditor USQ
Deposited On:	11 Oct 2007 10:27
Last Modified:	22 Sep 2011 09:54

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