Teoh, Wai Sue and Gardiner, Michael W. (2007) Assessing viability for starting business. In: 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life, 26-29 Sep 2007, Toowoomba, Australia.
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Owning a business, becoming a boss is the dream of most employees, but not all are living this dream. Traditionally, new business advisers focus on hard components of planning including marketing; financial and legal aspects; aligning the idea with the business opportunity and the possible markets. Although it is essential to understand this hard side of starting a business, it is equally important to appreciate the soft side (of starting a business) by recognising and appreciating the motives, values and drives a potential entrepreneur has to offer. This paper considers the question – is entrepreneurship the right path for a given individual?
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||entrepreneurship; business start-up; marketing|
|Depositing User:||Mr Michael Gardiner|
|Date Deposited:||26 Feb 2010 01:33|
|Last Modified:||02 Jul 2013 23:40|
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