Somogyi, Simon and Gyau, Amos (2009) The impact of price satisfaction on supplier relationship performance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.
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Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||buyer-seller relationships; business to business; industrial; channel|
|Depositing User:||Mr Simon Somogyi|
|Date Deposited:||02 Jul 2010 03:24|
|Last Modified:||02 Jul 2013 23:40|
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