The impact of price satisfaction on supplier relationship performance

Somogyi, Simon and Gyau, Amos (2009) The impact of price satisfaction on supplier relationship performance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.

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Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Publisher: Promaco Conventions
Item Status: Live Archive
Additional Information (displayed to public): Authors retain copyright.
Depositing User: Mr Simon Somogyi
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 02 Jul 2010 03:24
Last Modified: 02 Jul 2013 23:40
Uncontrolled Keywords: buyer-seller relationships; business to business; industrial; channel
Fields of Research (FoR): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication
Socio-Economic Objective (SEO): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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