Somogyi, Simon and Gyau, Amos (2009) The impact of price satisfaction on supplier relationship performance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.
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Official URL: http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-349.pdf
Abstract
Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Additional Information: | Authors retain copyright. |
| Uncontrolled Keywords: | buyer-seller relationships; business to business; industrial; channel |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 20 Language, Communication and Culture > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication |
| Subjects: | UNSPECIFIED |
| Socio-Economic Objective (SEO2008): | E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| ID Code: | 6951 |
| Deposited By: | |
| Deposited On: | 02 Jul 2010 13:24 |
| Last Modified: | 30 Jan 2012 12:27 |
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