Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
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Qualitative focus group interviews were performed with ethnic Chinese wine consumers residing in Adelaide, South Australia. The purpose of the interviews was to explore wine related attitudes and behaviours unique to Chinese consumers. The major findings of the study revealed a preference for sweet wine styles and cork closed wine bottles. The practise of mixing red wine with lemonade was discussed. Participants believed that wine was good for their health particularly in maintaining a healthy cardiovascular system and a medicinal administration of wine for a positive health effect was observed.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors hold copyright.|
|Uncontrolled Keywords:||wine marketing, China, consumer behaviour|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development|
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||21 Mar 2010 22:38|
|Last Modified:||02 Feb 2012 13:01|
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