Social responsibility framework and business-nonprofit-government partnerships

Abstract

The cause-related marketing (CRM) concept has typically focussed on how business corporations might relate to nonprofits. Public-private partnerships (PPPs) have normally stressed business and government collaborations in obtaining intended goals. A voluminous literature focuses on the subject of government-nonprofit partnerships. Relatively little research has examined partnerships between businesses, nonprofits and the government for solving social problems. This paper argues that social responsibility will be implemented more effectively if business, nonprofits and the government collaborate simultaneously. A social responsibility framework is suggested to illustrate the significance of business-nonprofit-government relationships. The paper contributes to the existing literature by extending the research on business-nonprofit-government relationships for social purposes.