Sirisuthikul, Varintra and Kong, Eric (2007) Social responsibility framework and business-nonprofit-government partnerships. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
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The cause-related marketing (CRM) concept has typically focussed on how business corporations might relate to nonprofits. Public-private partnerships (PPPs) have normally stressed business and government collaborations in obtaining intended goals. A voluminous literature focuses on the subject of government-nonprofit partnerships. Relatively little research has examined partnerships between businesses, nonprofits and the government for solving social problems. This paper argues that social responsibility will be implemented more effectively if business, nonprofits and the government collaborate simultaneously. A social responsibility framework is suggested to illustrate the significance of business-nonprofit-government relationships. The paper contributes to the existing literature by extending the research on business-nonprofit-government relationships for social purposes.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||social responsibility|
|Depositing User:||Dr Eric Kong|
|Date Deposited:||04 Mar 2010 12:40|
|Last Modified:||02 Jul 2013 23:39|
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