Promoting to the drive tourists: an exploratory Queensland study

Prideaux, Bruce and McClymont, Hoda and Cassidy, Frances (2005) Promoting to the drive tourists: an exploratory Queensland study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.

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Abstract

This research was designed to increase understanding of demographic, planning and preferred attractions and activities characteristics of drive tourists in rural areas in Queensland. An important outcome is an enhanced understanding of drive tourists which will allow rural communities to develop more effective promotional strategies. Major findings include the relatively homogeneous nature of drive tourists, the level of planning they undertook prior to their journey, information sources consulted and the activity clusters that drive tourists were most interested in participating in.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright retained by author.
Depositing User: Ms Frances Cassidy
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 24 Feb 2010 01:52
Last Modified: 05 Jul 2013 02:43
Uncontrolled Keywords: drive tourism; information sources; activities
Fields of Research (FOR2008): 16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150602 Tourism Forecasting
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective (SEO2008): B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900303 Tourism Infrastructure Development
URI: http://eprints.usq.edu.au/id/eprint/6847

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