Prideaux, Bruce and McClymont, Hoda and Cassidy, Frances (2005) Promoting to the drive tourists: an exploratory Queensland study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.
Text (Accepted Version)
This research was designed to increase understanding of demographic, planning and preferred attractions and activities characteristics of drive tourists in rural areas in Queensland. An important outcome is an enhanced understanding of drive tourists which will allow rural communities to develop more effective promotional strategies. Major findings include the relatively homogeneous nature of drive tourists, the level of planning they undertook prior to their journey, information sources consulted and the activity clusters that drive tourists were most interested in participating in.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Copyright retained by author.|
|Uncontrolled Keywords:||drive tourism; information sources; activities|
|Depositing User:||Ms Frances Cassidy|
|Date Deposited:||24 Feb 2010 01:52|
|Last Modified:||05 Jul 2013 02:43|
Actions (login required)
|Archive Repository Staff Only|