Smith, Joanne R. and Liu, Shuang and Liesch, Peter W. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.
PDF (Published Version)
An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers’ intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers’ intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||attitude; behaviour; consumer; intention|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Depositing User:||Dr Ren Yi|
|Date Deposited:||19 Mar 2010 09:29|
|Last Modified:||02 Jul 2013 23:36|
Actions (login required)
|Archive Repository Staff Only|