Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598Full text not available from this repository.
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
|Item Type:||Book (Commonwealth Reporting Category A)|
|Additional Information:||Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 796.0698 Mor.|
|Uncontrolled Keywords:||sports; sport; marketing; sponsorship; economic aspects|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Depositing User:||Dr Jane Summers|
|Date Deposited:||13 Jan 2010 05:30|
|Last Modified:||01 Nov 2011 03:13|
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