Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598
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Abstract
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Additional Information: | Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 796.0698 Mor. |
| Uncontrolled Keywords: | sports; sport; marketing; sponsorship; economic aspects |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 6589 |
| Deposited By: | |
| Deposited On: | 13 Jan 2010 15:30 |
| Last Modified: | 01 Nov 2011 13:13 |
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