Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238
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Official URL: http://higher.cengage.com.au/title/0170180239/1547
Abstract
A new approach to learning the principles of marketing, MKTG is the Asia–Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course. Paving a new way to both teaching and learning, MKTG is designed to truly connect with today's busy tech-savy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plans, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster.
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Additional Information: | Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Mkt. |
| Uncontrolled Keywords: | marketing; principles; introductory |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| Socio-Economic Objective (SEO2008): | B Ecomonic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| ID Code: | 6588 |
| Deposited By: | |
| Deposited On: | 13 Jan 2010 15:43 |
| Last Modified: | 08 Feb 2012 11:40 |
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