Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2005) Essentials of marketing, 2nd ed. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170122670Full text not available from this repository.
This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.
|Item Type:||Book (Commonwealth Reporting Category A)|
|Additional Information:||Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess.|
|Uncontrolled Keywords:||marketing; essentials; introductory|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Depositing User:||Dr Jane Summers|
|Date Deposited:||13 Jan 2010 04:41|
|Last Modified:||16 Oct 2013 06:21|
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