Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2005) Essentials of marketing, 2nd ed. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170122670
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This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.
|Item Type:||Book (Commonwealth Reporting Category A)|
|Additional Information:||Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess.|
|Uncontrolled Keywords:||marketing; essentials; introductory|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||13 Jan 2010 14:41|
|Last Modified:||08 Feb 2012 11:43|
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