Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170104613
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Abstract
This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Additional Information: | Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess. |
| Uncontrolled Keywords: | marketing; essentials; introductory |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 6586 |
| Deposited By: | |
| Deposited On: | 13 Jan 2010 14:46 |
| Last Modified: | 04 Apr 2013 12:28 |
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