Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170104613
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This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.
|Item Type:||Book (Commonwealth Reporting Category A)|
|Additional Information:||Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess.|
|Uncontrolled Keywords:||marketing; essentials; introductory|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||13 Jan 2010 14:46|
|Last Modified:||04 Apr 2013 12:28|
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