Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2009) Essentials of marketing, 3rd ed. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170137324
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Official URL: http://higher.cengage.com.au/title/0170137325/1547
Abstract
Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia–Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to better relate key concepts to their own experiences in the marketplace.
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Additional Information: | Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess. |
| Uncontrolled Keywords: | marketing; essentials; introductory |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory 13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| Socio-Economic Objective (SEO2008): | B Ecomonic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| ID Code: | 6584 |
| Deposited By: | |
| Deposited On: | 13 Jan 2010 14:33 |
| Last Modified: | 08 Feb 2012 11:41 |
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