Zimbabwean exporters: differences between high and low performers

Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2009) Zimbabwean exporters: differences between high and low performers. In: ANZAM 2009: Sustainable Management and Marketing, 1-4 Dec 2009, Melbourne, Australia.

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Abstract

This study identified key variables that contributed most to the discrimination between firms with high levels of export performance versus those with low levels of performance. Data was collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of export performance differed significantly from those with low levels of export performance. Strategy implementation, experience in international business and training, economic factors, size of the firm, cultural factors, strategic orientation, education and political/legal factors respectively were identified as key discriminators of firms with low levels of export performance against those with high levels of performance


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright 2009 The Author. Full papers available on CD-ROM of same title as published volume. Published volume only lists abstracts of all papers presented at conference.
Depositing User: Prof. Ronel Erwee
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 12 Jan 2010 00:52
Last Modified: 10 Sep 2014 04:46
Uncontrolled Keywords: international marketing; marketing strategy; export performance; Zimbabwe
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Socio-Economic Objective (SEO2008): B Economic Development > 90 Commercial Services and Tourism > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/6355

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