An integrated model for next page access prediction

Abstract

Accurate next web page prediction benefits many applications, e-business in particular. The most widely used techniques for this purpose are Markov Model, association rules and clustering. However, each of these techniques has its own limitations, especially when it comes to accuracy and space complexity. This paper presents an improved prediction accuracy and state space complexity by using novel approaches that combine clustering, association rules and Markov Models. The three techniques are integrated together to maximise their strengths. The integration model has been shown to achieve better prediction accuracy than individual and other integrated models.