Malan, Renee and Erwee, Ronel and Rose, Dennis M. (2009) The importance of individual mental models for strategic thinking in organisations. In: ANZAM 2009: Sustainable Management and Marketing, 1-4 Dec 2009, Melbourne, Australia.
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This paper addresses the gap between mental model theory and strategic thinking theory. It presents a framework of core elements of strategic thinking to explore the link between these elements and mental models. The paper proposes that mental models could have a shaping effect on strategic thinking. It suggests that individual mental models can be developed and strategic thinking can be enhanced through organisational communication and organisational learning principles.
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