The opening of Pandora's box

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

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Abstract

This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Depositing User: Dr Joseph M. Mula
Faculty / Department / School: Historic - Faculty of Business - Department of Accounting
Date Deposited: 30 Jan 2010 07:22
Last Modified: 21 Nov 2013 06:16
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150404 Sport and Leisure Management
14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective (SEO2008): B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/6121

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