Tai, A. and Mula, Joseph M. (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620
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Abstract
This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.
| Item Type: | Article (Commonwealth Reporting Category C) |
|---|---|
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 359900 Other Commerce, Management, Tourism and Services |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 6121 |
| Deposited By: | |
| Deposited On: | 30 Jan 2010 17:22 |
| Last Modified: | 01 Mar 2010 13:32 |
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