The opening of Pandora's box

Tai, A. and Mula, Joseph M. (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

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Abstract

This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.

Item Type:Article (Commonwealth Reporting Category C)
Fields of Research (FOR2008):15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
Subjects:350000 Commerce, Management, Tourism and Services > 359900 Other Commerce, Management, Tourism and Services
Socio-Economic Objective (SEO2008):UNSPECIFIED
ID Code:6121
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Deposited On:30 Jan 2010 17:22
Last Modified:01 Mar 2010 13:32

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