Choy, Samuel S. M. and Mula, Joseph M. (2008) The impact of strategic orientation dimensions on business performance: a case study based on an international organisation. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.
|HTML Citation||EndNote||Dublin Core||Reference Manager|
Full text available as:
|PDF (Accepted Version) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
|PDF (Documentation) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
This paper examines the different combinations of the dimensions of strategic orientation at the business unit manager's level of analysis. It is argued that some of these dimensions are dominant and that certain patterns of these dimensions associate closely with strong business performance. Furthermore, these combinations or patterns vary significantly across business units of the same organisation located in different regions of the world. The findings of this study of managers from a large multi-national corporation that has more than four thousand employees spread over forty subsidiaries around the world appear to support the study’s hypotheses. These results are expected to provide management with valuable practical insights into the relationship between different patterns of strategic orientation and business performance.
Archive Staff Only: edit this record