The impact of strategic orientation dimensions on business performance: a case study based on an international organisation

Choy, Samuel S. M. and Mula, Joseph M. (2008) The impact of strategic orientation dimensions on business performance: a case study based on an international organisation. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

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Abstract

This paper examines the different combinations of the dimensions of strategic orientation at the business unit manager's level of analysis. It is argued that some of these dimensions are dominant and that certain patterns of these dimensions associate closely with strong business performance. Furthermore, these combinations or patterns vary significantly across business units of the same organisation located in different regions of the world. The findings of this study of managers from a large multi-national corporation that has more than four thousand employees spread over forty subsidiaries around the world appear to support the study’s hypotheses. These results are expected to provide management with valuable practical insights into the relationship between different patterns of strategic orientation and business performance.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions on web site.
Depositing User: Dr Joseph M. Mula
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 17 Dec 2009 12:35
Last Modified: 10 Sep 2014 00:11
Uncontrolled Keywords: strategic orientation; organisational performance; multi-national corporation; STROBE; business level strategy; organisational change
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Socio-Economic Objective (SEO2008): B Economic Development > 90 Commercial Services and Tourism > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/6018

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