Rofiq, Ainur and Mula, Joseph M. (2009) The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions. In: ACIS 2009: 20th Australasian Conference on Information Systems: Evolving Boundaries and New Frontiers: Defining the IS Discipline, 2-4 Dec 2009, Melbourne, Australia.
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This study aims at analyzing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesia e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||e-commerce; trust; ability; benevolence; integrity; Indonesia|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350600 Services > 350699 Services not elsewhere classified|
|Depositing User:||Dr Joseph M. Mula|
|Date Deposited:||11 Dec 2009 06:16|
|Last Modified:||12 Mar 2012 04:47|
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