The representation of female athletes in online images of successive Olympic Games (republished)

Jones, Dianne (2009) The representation of female athletes in online images of successive Olympic Games (republished). In: Sports and media. Marketing . ICFAI University Press, Hyderabad, India, pp. 144-167. ISBN 978-81-314-2224-3

Abstract

Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the Web site of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instil in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.


Statistics for USQ ePrint 5928
Statistics for this ePrint Item
Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy. Originally published as a refereed journal article: Jones, Dianne (2006) The representation of female athletes in online images of successive Olympic Games. Pacific Journalism Review, 12 (1). pp. 108-129. ISSN 1023-9499
Depositing User: Ms Dianne Jones
Faculty / Department / School: Historic - Faculty of Arts - Department of Mass Communication
Date Deposited: 15 Oct 2009 02:32
Last Modified: 23 Dec 2014 03:35
Uncontrolled Keywords: gender; sport; media; online; internet; sportswomen; female athletes
Fields of Research (FOR2008): 20 Language, Communication and Culture > 2002 Cultural Studies > 200204 Cultural Theory
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
20 Language, Communication and Culture > 2002 Cultural Studies > 200212 Screen and Media Culture
Socio-Economic Objective (SEO2008): C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
URI: http://eprints.usq.edu.au/id/eprint/5928

Actions (login required)

View Item Archive Repository Staff Only