The representation of female athletes in online images of successive Olympic Games (republished)

Jones, Dianne (2009) The representation of female athletes in online images of successive Olympic Games (republished). In: Sports and media. Icfai University Press, Hyderabad, India, pp. 144-167. ISBN 978-81-314-2224-3

Abstract

[Abstract]: Photographs tell stories. They are “so much a part of our daily lives we rarely think about how they influence us and what that influence is”. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the Web site of Australia’s national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instil in its news audiences the belief that women’s sports are less powerful, less interesting and thus separate and different from men’s sports.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Originally published as a refereed journal article: Jones, Dianne (2006) The representation of female athletes in online images of successive Olympic Games. Pacific Journalism Review, 12 (1). pp. 108-129. ISSN 1023-9499 Copyright permission to display paper not granted. Print copy ordered for USQ Library 15/10/2009.
Depositing User: Ms Dianne Jones
Faculty / Department / School: Historic - Faculty of Arts - Department of Mass Communication
Date Deposited: 15 Oct 2009 02:32
Last Modified: 20 Oct 2014 06:02
Uncontrolled Keywords: gender, sport, media, online, Internet, sportswomen, female athletes
Fields of Research (FOR2008): 20 Language, Communication and Culture > 2002 Cultural Studies > 200205 Culture, Gender, Sexuality
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified
16 Studies in Human Society > 1699 Other Studies in Human Society > 169901 Gender Specific Studies
Socio-Economic Objective (SEO2008): C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
E Expanding Knowledge > 97 Expanding Knowledge > 970120 Expanding Knowledge in Language, Communication and Culture
C Society > 95 Cultural Understanding > 9599 Other Cultural Understanding > 959999 Cultural Understanding not elsewhere classified
C Society > 95 Cultural Understanding > 9501 Arts and Leisure > 950102 Organised Sports
URI: http://eprints.usq.edu.au/id/eprint/5928

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