The moderating effect of switching costs on the customer satisfaction-retention link: retail internet banking service in Hong Kong

Wong, Chi-Bo and Mula, Joseph M. (2009) The moderating effect of switching costs on the customer satisfaction-retention link: retail internet banking service in Hong Kong. In: 11th IBIMA Conference: Innovation and Knowledge Management in Twin Track Economies, 4-6 Jan 2009, Cairo, Egypt.

[img]
Preview
Text (Published Version)
Wong_Mula_IBIMA_11th_PV.pdf

Download (167Kb)
Official URL: http://www.ibima.org/

Abstract

[Abstract]: The objective of this research was to develop a model that examines the direct effects of customer satisfaction and switching costs on customer retention as well as the moderating effect of switching costs on the relationship between customer satisfaction and customer retention in the segments of basic and advanced Internet banking users. This empirical research was conducted within the context of the retail Internet banking industry in Hong Kong. An online questionnaire was employed as the means of data collection. This research confirms the significant positive effects of customer satisfaction and switching costs on customer retention in both segments of basic and advanced Internet banking users. It is interesting that switching costs play a significant moderating effect on the customer satisfaction-retention link only for the segment of basic Internet banking users. For the segment of advanced Internet banking users, the moderating effect of switching costs does not significantly affect satisfaction-retention link.


Statistics for USQ ePrint 5860
Statistics for this ePrint Item
Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited with blanket permission of publisher.
Depositing User: Dr Joseph M. Mula
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 27 Oct 2009 05:19
Last Modified: 17 Aug 2014 11:19
Uncontrolled Keywords: customer retention, customer satisfaction, switching costs, moderating effect
Fields of Research (FOR2008): 08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction
URI: http://eprints.usq.edu.au/id/eprint/5860

Actions (login required)

View Item Archive Repository Staff Only