Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control

Weber, Ian (2010) Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control. New Media and Society, 12 (2). pp. 289-308. ISSN 1461-4448

Abstract

This study examines public discourse surrounding the development and deployment of digital television in China from 1999 to 2004. It analyzes print media constructions of this new media technology against the backdrop of controlled commodification and formation of trans-media groups that define media reform, development, and management. The study reveals how these structural changes play a key role in restraining the development of a flexible business environment in which print media can support critical technological development. Inhibiting the media’s ability to promote this technological development is a lack of market-oriented experience and knowledge and organizational integration under the current trans-media structure. Accordingly, considerable doubt is cast over the government’s broad strategy of media reform, development and management to successfully support the deployment of digital television as the pre-eminent technology in China’s drive towards modernization.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Awaiting Accepted Version from Author, which must be embargoed for 12 months.
Depositing User: Dr Ian Weber
Faculty / Department / School: Historic - Learning and Teaching Support Unit
Date Deposited: 27 May 2010 11:04
Last Modified: 02 Jul 2013 23:21
Uncontrolled Keywords: China; commodification; control; digital television; discourse
Fields of Research (FOR2008): 10 Technology > 1005 Communications Technologies > 100509 Video Communications
16 Studies in Human Society > 1605 Policy and Administration > 160503 Communications and Media Policy
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970120 Expanding Knowledge in Language, Communication and Culture
Identification Number or DOI: doi: 10.1177/1461444809341442
URI: http://eprints.usq.edu.au/id/eprint/5510

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