Genre: something new based on something familiar

McWilliam, Kelly (2009) Genre: something new based on something familiar. In: Stadler, Jane and McWilliam, Kelly, (eds.) Screen media: analysing film and television. Allen & Unwin, Sydney, Australia, pp. 217-243. ISBN 978-1-74175-448-3

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Official URL: http://www.allenandunwin.com/default.aspx?page=94&book=9781741754483

Abstract

This chapter defines and overviews the concept of 'genre' in the context of contemporary screen studies. Using recent examples from film and television, including a case study of popular US television series Grey’s Anatomy, the chapter is divided into two main parts. The first part discusses what genre is, how it operates (in theory and in practice), and the roles of the different stake-holders throughout the life cycle of a genre text; the second part overviews six key approaches to studying genre, namely structuralist, aesthetic, political economy, socio-cultural, family resemblances, and discursive approaches. Ultimately, the chapter discusses 'genre' as an intuitive category negotiated between audiences and the screen media industries and demonstrates this negotiation with a new diagram of genre.

Item Type:	Book Chapter (Commonwealth Reporting Category B)
Additional Information:	Chapter 8. Permanent restricted access to paper due to publisher copyright restrictions. 2 print copies held in USQ Library at call no. 791.4 Sta.
Uncontrolled Keywords:	genre; film; television; media; screen media
Fields of Research (FOR2008):	19 Studies in Creative Arts and Writing > 1902 Film, Television and Digital Media > 190299 Film, Television and Digital Media not elsewhere classified 19 Studies in Creative Arts and Writing > 1902 Film, Television and Digital Media > 190204 Film and Television 20 Language, Communication and Culture > 2002 Cultural Studies > 200212 Screen and Media Culture
Subjects:	410000 The Arts > 410300 Cinema, Electronic Arts and Multimedia
Socio-Economic Objective (SEO2008):	C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media E Expanding Knowledge > 97 Expanding Knowledge > 970120 Expanding Knowledge in Language, Communication and Culture
ID Code:	5452
Deposited By:	Dr Kelly McWilliam
Deposited On:	22 Jul 2009 15:10
Last Modified:	23 Mar 2012 12:44

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