Mapping out social enterprises development: a framing perspective

Ko, Stephen and Kong, Eric (2009) Mapping out social enterprises development: a framing perspective. In: AOM 2009: Green Management Matters, 7-11 Aug 2009, Chicago, Il. United States.

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Abstract

We integrate the predictions of institutional theory, the threat-rigidity hypothesis, and prospect theory to map out how the development of social enterprises depends on whether social entrepreneurs perceive environmental shifts as threats or opportunities to resources-related and control-related legitimacy of their social enterprises. Given the apparent challenges and opportunities in the context, we propose some avenues for future development of social enterprises. When facing legitimacy-related loss of resources, social entrepreneurs may compete with other social enterprises, private sector, and nonprofit organizations. When an environmental shift is perceived as legitimacy-related gain of control, they are more likely to form into some networked social enterprises, and/or develop more innovative products and services. On the other hand, when social entrepreneurs perceive that they are facing legitimacy-related gain of resources, they are more likely to use cooperative strategies in the form of tri-partite partnership, and social franchises. When the environmental situation is interpreted as legitimacy-related loss of control, social entrepreneurs are likely to upgrade their skills, and enhance the governance structure of their social enterprises. Implications for theory and practice are also discussed.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Restricted access to paper at author's request.
Depositing User: Dr Eric Kong
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 24 Aug 2009 23:51
Last Modified: 28 Aug 2013 05:58
Uncontrolled Keywords: social enterprises; prospect theory; threat-rigidity hypothesis; nonprofit organizations
Fields of Research (FOR2008): 16 Studies in Human Society > 1605 Policy and Administration > 160512 Social Policy
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150304 Entrepreneurship
14 Economics > 1499 Other Economics > 149903 Heterodox Economics
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/5387

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