Ko, Stephen and Kong, Eric (2009) Mapping out social enterprises development: a framing perspective. In: AOM 2009: Green Management Matters, 7-11 Aug 2009, Chicago, Il. United States.
We integrate the predictions of institutional theory, the threat-rigidity hypothesis, and prospect theory to map out how the development of social enterprises depends on whether social entrepreneurs perceive environmental shifts as threats or opportunities to resources-related and control-related legitimacy of their social enterprises. Given the apparent challenges and opportunities in the context, we propose some avenues for future development of social enterprises. When facing legitimacy-related loss of resources, social entrepreneurs may compete with other social enterprises, private sector, and nonprofit organizations. When an environmental shift is perceived as legitimacy-related gain of control, they are more likely to form into some networked social enterprises, and/or develop more innovative products and services. On the other hand, when social entrepreneurs perceive that they are facing legitimacy-related gain of resources, they are more likely to use cooperative strategies in the form of tri-partite partnership, and social franchises. When the environmental situation is interpreted as legitimacy-related loss of control, social entrepreneurs are likely to upgrade their skills, and enhance the governance structure of their social enterprises. Implications for theory and practice are also discussed.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Restricted access to paper at author's request.|
|Uncontrolled Keywords:||social enterprises; prospect theory; threat-rigidity hypothesis; nonprofit organizations|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350208 Organisational Planning and Management|
|Depositing User:||Dr Eric Kong|
|Date Deposited:||24 Aug 2009 23:51|
|Last Modified:||28 Aug 2013 05:58|
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