Ally, Mustafa and Toleman, Mark (2003) Acts of faith. Australian CPA, 73 (10). pp. 60-61.
For customers to adopt business-to-consumer (B2C) e-commerce, it's imperative that the benefits of using this medium (such as its convenience and decreased transaction costs) significantly outweigh potential and perceived risks. However, a lack of trust when it comes to online payment systems is a real psychological barrier to e-commerce. In the physical marketplace, the transacting partners rely on a number of mechanisms to build security and trust.
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|Item Type:||Article (Commonwealth Reporting Category C)|
|Publisher:||CPA Australia Ltd.|
|Item Status:||Live Archive|
|Additional Information (displayed to public):||Copyright CPA Australia Nov 2003.|
|Depositing User:||Mrs Rae Jones|
|Faculty / Department / School:||Historic - Faculty of Business - Department of Information Systems|
|Date Deposited:||12 May 2009 02:38|
|Last Modified:||11 Jun 2014 01:13|
|Uncontrolled Keywords:||trust; faith; online payment systems; e-commerce|
|Fields of Research (FoR):||08 Information and Computing Sciences > 0804 Data Format > 080402 Data Encryption
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
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