Ally, Mustafa and Toleman, Mark (2003) Acts of faith. Australian CPA, 73 (10). pp. 60-61.
For customers to adopt business-to-consumer (B2C) e-commerce, it's imperative that the benefits of using this medium (such as its convenience and decreased transaction costs) significantly outweigh potential and perceived risks. However, a lack of trust when it comes to online payment systems is a real psychological barrier to e-commerce. In the physical marketplace, the transacting partners rely on a number of mechanisms to build security and trust.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Copyright CPA Australia Nov 2003.|
|Uncontrolled Keywords:||trust; faith; online payment systems; e-commerce|
|Subjects:||280000 Information, Computing and Communication Sciences > 280500 Data Format > 280505 Data Security
350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce
|Depositing User:||Mrs Rae Jones|
|Date Deposited:||12 May 2009 02:38|
|Last Modified:||02 Jul 2013 23:18|
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