Meeting consumer trust concerns at the checkouts of Australian online retailers

Ally, Mustafa and Toleman, Mark (2002) Meeting consumer trust concerns at the checkouts of Australian online retailers. In: ACIS 2002: 13th Australasian Conference on Information Systems, 4-6 Dec 2002, Melbourne, Australia.

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Abstract

[Abstract]: Lack of security and consumer trust has been repeatedly reported as one of the most important factors hindering the development of e-Commerce. This paper is a preliminary analysis of the types of trust building mechanisms available to merchants and the extent to which a selection of Australian online retailers have incorporated them in their websites. The assessment of security in the trustworthiness evaluation process typically takes place just before placing an order. The focus here, therefore, is specifically on those measures most likely to enhance confidence in the payment processing phase. We study some of the tools, over and above technical security infrastructure solutions, that could help mitigate consumer concerns over trust and security issues arising out of this stage of the business process chain.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Authors retain copyright. Deposited with permission of the 2nd author.
Depositing User: Mrs Rae Jones
Faculty / Department / School: Historic - Faculty of Business - Department of Information Systems
Date Deposited: 25 Aug 2009 05:44
Last Modified: 02 Jul 2013 23:17
Uncontrolled Keywords: electronic commerce, trust, security, payment systems
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/5194

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