Ally, Mustafa and Toleman, Mark (2004) Towards a theoretical framework of determinants for the adoption and diffusion of buyer authenticated credit card payment programs: the online merchant's perspective. In: IEEE International Conference on E-Commerce Technology 2004, 6-9 Jul 2004, San Diego.
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[Abstract]: This study employs Rogers' framework of perceived innovation attributes augmented by environmental influences and marketing initiatives and a new factor developed for this study, namely, risk mitigation measures, to examine the case of merchant adoption of buyer authenticated credit card payment programs (BACCPPs). Recently introduced by the major credit card associations as replacements for the decommissioned SET and 3DSET protocols, the new payment models, 3DSecure and UCAF/SPA, have been designed to provide an added level of security for merchants and consumers. Using data gleaned from preliminary interviews, discussion forums and promotional material, we present a critical analysis of the potential barriers and facilitators that impact on the widespread diffusion of these programs. This is used as the basis for developing a preliminary theoretical framework of the potential determinants of adoption of BACCPP from the perspective of online merchants, as well as a survey instrument to demonstrate the empirical validity of our theoretical formulation.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
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|Uncontrolled Keywords:||credit transactions, electronic commerce, message authentication, risk analys, 3DSET protocols, 3DSecure, Rogers framework, SET protocol, UCAF-SPA, buyer authenticated credit card payment programs, consumers security, credit card associations, critical analysis, environmental influences, merchant adoption, merchants security, online merchant perspective, payment models, perceived innovation attributes|
|Subjects:||280000 Information, Computing and Communication Sciences > 280500 Data Format > 280505 Data Security
350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce
|Depositing User:||Mrs Rae Jones|
|Date Deposited:||02 Aug 2009 06:02|
|Last Modified:||02 Jul 2013 23:17|
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