Wee, Lynda Keng-Neo and Alexandria, Megan and Kek, Megan Yih Chyn Alexandria and Kelley, Craig A. (2003) Transforming the marketing curriculum using problem-based learning: a case study. Journal of Marketing Education, 25 (2). pp. 150-162. ISSN 0273-4753
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Official URL: http://dx.doi.org/10.1177/0273475303254016
Identification Number or DOI: doi: 10.1177/0273475303254016
This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Author's version unavailable in electronic format.|
|Uncontrolled Keywords:||problem-based learning; marketing curriculum; teaching; outcomes|
|Fields of Research (FOR2008):||13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy|
|Subjects:||330000 Education > 330200 Curriculum Studies > 330204 Curriculum Studies - Economics, Commerce, Management and Services Education|
|Socio-Economic Objective (SEO2008):||C Society > 93 Education and Training > 9302 Teaching and Instruction > 930201 Pedagogy|
|Deposited On:||09 Jun 2009 22:30|
|Last Modified:||06 Jan 2012 11:26|
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