Wee, Lynda Keng-Neo and Alexandria, Megan and Kek, Megan Yih Chyn Alexandria and Kelley, Craig A. (2003) Transforming the marketing curriculum using problem-based learning: a case study. Journal of Marketing Education, 25 (2). pp. 150-162. ISSN 0273-4753
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Official URL: http://dx.doi.org/10.1177/0273475303254016
Identification Number or DOI: doi: 10.1177/0273475303254016
Abstract
This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.
| Item Type: | Article (Commonwealth Reporting Category C) |
|---|---|
| Additional Information: | Author's version unavailable in electronic format. |
| Uncontrolled Keywords: | problem-based learning; marketing curriculum; teaching; outcomes |
| Fields of Research (FOR2008): | 13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy |
| Subjects: | 330000 Education > 330200 Curriculum Studies > 330204 Curriculum Studies - Economics, Commerce, Management and Services Education |
| Socio-Economic Objective (SEO2008): | C Society > 93 Education and Training > 9302 Teaching and Instruction > 930201 Pedagogy |
| ID Code: | 5113 |
| Deposited By: | |
| Deposited On: | 09 Jun 2009 22:30 |
| Last Modified: | 06 Jan 2012 11:26 |
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