Cater-Steel, Aileen (2009) Foreword [to Business web strategy: design, alignment and application]. In: Al-Hakim, Latif and Memmola, Massimo, (eds.) Business web strategy: design, alignment and application. Information Science Reference (IGI Global), Hershey PA, USA, xvi-xvii. ISBN 978-1-60566-024-0
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Official URL: http://www.igi-global.com/reference/details.asp?id=8272
This book provides a wealth of information across the lifecycle of web-enabled business processes from strategy through design to implementation. Managers need to be aware of new technologies such as RFID and mobile devices which have the potential to extend the reach and richness of information to enhance the relationship between the organisations and its customers. Another important contribution of this book is in its presentation of rigorous recent academic research to the practitioner community. Many chapters offer insights by describing real-life applications which span public and private sectors. These case studies describe best practice and also provide valuable lessons learned to industry leaders. Others suggest innovative business models and frameworks to evaluate the business benefits from web-based business systems.
|Item Type:||Book Chapter (Commonwealth Reporting Category B)|
|Additional Information:||Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details. Print copy held in USQ Library at call no. 658.872 Bus.|
|Uncontrolled Keywords:||business strategy, web, alignment|
|Fields of Research (FOR2008):||08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management|
|Subjects:||280000 Information, Computing and Communication Sciences > 280100 Information Systems > 280102 Information Systems Management|
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||11 May 2009 10:18|
|Last Modified:||20 Dec 2011 11:37|
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