Memmola, Massimo and Al-Hakim, Latif (2009) Preface [to Business web strategy: design, alignment and application]. In: Al-Hakim, Latif and Memmola, Massimo, (eds.) Business web strategy: design, alignment and application. Information Science Reference (IGI Global), Hershey PA, USA. ISBN 978-160566024-0
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Official URL: http://www.igi-global.com/reference/details.asp?id=8272
Abstract
[Abstract]: This Preface introduces the book ‘Web Business Strategy: Design, alignment, and Applications’. The book covers theoretical and conceptual frameworks, concepts, trends, challenges and opportunities, performance measurement, and applications of Web Strategies. It comprises eighteen chapters organised into three sections; Web strategy design, Web strategy alignment, and Web strategy applications. The book provides insights and support for researchers, managers, practitioners concerned with the subject of strategic approach to the Internet.
| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
|---|---|
| Additional Information: | Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details. Print copy ordered for USQ Library 11/5/2009. |
| Uncontrolled Keywords: | business strategy, web, alignment |
| Fields of Research (FOR2008): | 08 Information and Computing Sciences > 0806 Information Systems > 080612 Interorganisational Information Systems and Web Services 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management |
| Subjects: | 280000 Information, Computing and Communication Sciences |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 4945 |
| Deposited By: | |
| Deposited On: | 11 May 2009 14:50 |
| Last Modified: | 13 Feb 2012 10:00 |
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