Preface [to Business web strategy: design, alignment and application]

Memmola, Massimo and Al-Hakim, Latif (2009) Preface [to Business web strategy: design, alignment and application]. In: Business web strategy: design, alignment and application. IGI Publishing (IGI Global), Hershey, PA. United States. ISBN 978-160566024-0

Abstract

This Preface introduces the book 'Web Business Strategy: Design, alignment, and Applications'. The book covers theoretical and conceptual frameworks, concepts, trends, challenges and opportunities, performance measurement, and applications of Web Strategies. It comprises eighteen chapters organised into three sections; Web strategy design, Web strategy alignment, and Web strategy applications. The book provides insights and support for researchers, managers, practitioners concerned with the subject of strategic approach to the Internet.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: No
Item Status: Live Archive
Additional Information: Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details. Print copy held USQ Library 658.872 Bus.
Depositing User: Dr Latif Al-Hakim
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 11 May 2009 04:50
Last Modified: 06 Nov 2013 23:31
Uncontrolled Keywords: business strategy; web; alignment
Fields of Research (FOR2008): 08 Information and Computing Sciences > 0806 Information Systems > 080612 Interorganisational Information Systems and Web Services
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/4945

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