Factors affecting trust within Australian beef supply chain

Abstract

This research explores the factors with impact on the level of trust within the Australian beef cattle supply chain. These factors are investigated in order to gauge the present expected importance and perceived performance rating of trust. The research presents results of a survey comprising 79 organisations and identifies the critical gap using three types of test; the paired-samples t-test, the weighted mean gap analysis method and the unweighted IPA method. The research recognises eight factors. These are; “Level of responsiveness”, “Products/services customization”, “Products/services as per agreement”, “Timely products/services”, “Predictable behaviour”, “Reliability of advice”, “Safety and quality standards” and “Standards and performance levels”.