Fullerton, Sam and Johnson Morgan, Melissa and Garland, Ron (2008) A contemporary snapshot of consumer attitudes to sport sponsorship in Australia. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.
Metadata
| HTML Citation | EndNote | Dublin Core | Reference Manager |
Full text available as:
![[img]](/style/images/fileicons/application_pdf.png)
| PDF (Author's Original) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader 157Kb |
Official URL: http://www.sportmarketingassociation.com/2008conference.htm
Abstract
[Abstract]: A sample of 440 heads-of-households in Australia documented a diversity of opinion in regard to 21 statements about various aspects of sports sponsorship. In general, it could be concluded that opinions were positive overall, but that there were a number of concerns. When the sample was split into demographic groups, several significant differences were identified.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Additional Information: | No evidence of copyright restrictions on web site. ISBN 978-0-646-50941-9 (CD-ROM). |
| Uncontrolled Keywords: | sponsorship, Australia, consumer attitudes, demographics |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 4902 |
| Deposited By: | |
| Deposited On: | 11 Jun 2009 14:45 |
| Last Modified: | 01 Nov 2011 13:16 |
Archive Staff Only: edit this record