The global diffusion of a community media practice: digital storytelling online

McWilliam, Kelly (2009) The global diffusion of a community media practice: digital storytelling online. In: Hartley, John and McWilliam, Kelly, (eds.) Story circle: digital storytelling around the world. Wiley-Blackwell Publishing Ltd., Oxford, United Kingdom, pp. 37-76. ISBN 978-1-4051-8058-0; 978-1-4051-8059-7 (hbk)

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Abstract

Since its emergence in the early to mid 1990s, digital storytelling has been taken up around the world. It is now widely used across North America, Europe, and Australasia, but is significantly less visible in Africa, Asia, and South America. It is, thus, most popular in the Western industrialized world, which is perhaps unsurprising given the West’s dominance over key mass-market technologies, from home computing processors to platform software. Nevertheless, there are already clear patterns in the global application of digital storytelling. This chapter provides an overview of those trends by charting the online presence of digital storytelling, based on a survey of 300 programs operating around the world. This chapter, the first to offer such an evidence-based trend analysis of the practice, details the overarching trends in global, organisation-based digital storytelling.

Item Type:Book Chapter (Commonwealth Reporting Category B)
Additional Information:Print copy held in USQ Library at call no. 006.7 Sto.
Uncontrolled Keywords:digital storytelling; digital media; consumer-created content; user-created content; story circle
Fields of Research (FOR2008):20 Language, Communication and Culture > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication
20 Language, Communication and Culture > 2002 Cultural Studies > 200203 Consumption and Everyday Life
Subjects:220000 Social Sciences, Humanities and Arts - General
410000 The Arts > 410300 Cinema, Electronic Arts and Multimedia
Socio-Economic Objective (SEO2008):C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
ID Code:4899
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Deposited On:12 Jun 2009 11:23
Last Modified:02 Feb 2012 10:32

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